Client: Municipality of Svrljig
Creative direction: Nova Iskra Studio
Design: Igor Milanović
Tasks of Nova Iskra Studio:
Branding / Storytelling & Copywriting / Visual identity / Packaging design / Production of a prototype series
Belmuž is a dairy product typical of villages in the region of southeast Serbia, made from milk coming from autochthonous local breed of sheep and other finest locally-sourced ingredients.
Sadly, the local producers do not have the skills necessary to brand and market such a special, delicate cheese product, which opened the opportunity for our collaboration with the local municipality to brand, pack and market this exquisite product.