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11 000 Belgrade, Serbia

Creative Solutions

Shepherd’s Secret

Client: Municipality of Svrljig

Year: 2014

Creative direction: Nova Iskra Studio

Design: Igor Milanović

Tasks of Nova Iskra Studio:

Branding / Storytelling & Copywriting / Visual identity / Packaging design / Production of a prototype series

Belmuž is a dairy product typical of villages in the region of southeast Serbia, made from milk coming from autochthonous local breed of sheep and other finest locally-sourced ingredients. 

Sadly, the local producers do not have the skills necessary to brand and market such a special, delicate cheese product, which opened the opportunity for our collaboration with the local municipality to brand, pack and market this exquisite product.